Tim Sheridan, wearing a headset containing sensors for the forehead and earlobes to measure brainwave activity, uses his mind to raise a small purple foam ball as he demonstrates the Mindflex game at the Mattel display at the 2009 Consumer Electronics Show in Las Vegas, Nevada on January 8, 2009.
Focusing on the ball causes a fan in the base of the game -- called Mind Flex -- to start up and lift the ball on a gentle stream of air. Break your concentration and the ball descends.
Once a player has the ball in the air they need to try to weave it through hoops, towers and other obstacles.
"It's a mind-eye coordination game," said Mattel's Tim Sheridan. "As you relax you'll find that the ball drops."
Mind Flex relies on EEG technology to measure brain wave activity through a headset equipped with sensors for the forehead and earlobes.
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